{"id":207,"date":"2015-03-20T18:29:41","date_gmt":"2015-03-20T18:29:41","guid":{"rendered":"http:\/\/servinox.com.mx\/blog\/?p=207"},"modified":"2017-11-10T14:31:36","modified_gmt":"2017-11-10T14:31:36","slug":"como-crecer-una-pizzeria","status":"publish","type":"post","link":"https:\/\/servinox.com.mx\/blog\/como-crecer-una-pizzeria\/","title":{"rendered":"\u00a1Como crecer una pizzer\u00eda!"},"content":{"rendered":"

Hola amigos, \u00bfComo est\u00e1n? En esta ocasi\u00f3n me di la tarea de hacer un plan de negocios para analizar como crecer una pizzer\u00eda o cualquier idea de negocio que tengas en mente. En M\u00e9xico, cada vez somos m\u00e1s las personas que apostamos por iniciar un negocio y ser nuestro propio jefe.<\/p>\n

Si tienes en mente iniciar un negocio o mejorar el ya que tienes; Ir\u00e9 Desarrollando un ejemplo de como crecer una pizzer\u00eda<\/p>\n

 <\/p>\n

Plan de Marketing<\/span><\/strong><\/p>\n

\u00a01. Descripci\u00f3n:<\/em><\/span> Crea informaci\u00f3n b\u00e1sica que proporcione informaci\u00f3n sobre tu empresa, como \u00bfQuien eres? \u00bfQue ofreces? \u00bf Cuales la necesidad que se va a satisfacer?<\/p>\n

-Somos una empresa dedicada a la fabricaci\u00f3n y comercializaci\u00f3n de pizzas de figuras, con ingredientes frescos y naturales ubicada en la zona centro de la ciudad, dedicados a la preparaci\u00f3n de comida r\u00e1pida, satisfaciendo los gustos de nuestros clientes.<\/p>\n

 <\/p>\n

2. Define tu mercado meta.<\/em><\/span> Una de las partes m\u00e1s dif\u00edciles al momento de iniciar un negocio es definir nuestro mercado objetivo, ya que queremos llegar a todos los segmentos de mercado.<\/p>\n

-Cuando definas tu nicho de mercado, hazlo de acuerdo a la organizaci\u00f3n de tu empresa, g\u00e9nero, edad, ocupaci\u00f3n, estilo de vida de las personas que probablemente compren tu producto y\/o servicio.<\/p>\n

\u00a0Perfil de mercado<\/span><\/strong><\/p>\n

\n\n\n\n<\/colgroup>\n\n\n\n\n\n
\n

G\u00e9nero<\/span><\/p>\n<\/td>\n

\n

Hombres y mujeres<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Edad<\/span><\/p>\n<\/td>\n

\n

18-50 a\u00f1os<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Nivel de socioecon\u00f3mico<\/span><\/p>\n<\/td>\n

\n

D+,C,C+,B,A<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Padres de familia<\/span><\/p>\n<\/td>\n

\n

1 hijo (a)en adelante<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

3. Posicionamiento del negocio:<\/em> <\/span>Algunos autores de libros de mercadotecnia, recomiendan que respondan algunas preguntas sobre su negocio.<\/p>\n

\u00a01. \u00bfCu\u00e1l es el producto \/ marca \/empresa que vas a ofrecer? Pizzas<\/span><\/p>\n

2. \u00bfCu\u00e1les son las caracter\u00edsticas b\u00e1sicas de lo que vendes? Pizzas con ingredientes naturales<\/span><\/p>\n

3. \u00bfCu\u00e1l es el prop\u00f3sito de las cosas que ofrecer\u00e1s? Complacer el paladar de nuestros <\/span>consumidores<\/span><\/p>\n

4. \u00bfQu\u00e9 es lo que tiene de \u00fanico el servicio? \u00bfPor qu\u00e9 tendr\u00edan que adquirir tu producto y no otro? Nuestras pizzas tendr\u00e1n formas divertidas para los peque\u00f1os del hogar<\/span><\/p>\n

5. \u00bfQue ofrece tu competencia? Pizzas de una sola forma<\/p>\n

\"\"\"\"<\/p>\n

4. Costo de producci\u00f3n y desarrollo<\/em>:<\/span> Realiza una lista de los costos que debes de incluir para el desarrollo del negocio.<\/p>\n

\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n\n
\n

Capital Humano (cocinero, repartidor y cajera)<\/span><\/p>\n<\/td>\n

\n

$ 13,000<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Transporte (2 motocicletas)<\/span><\/p>\n<\/td>\n

\n

$ 27,000<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Renta de local<\/span><\/p>\n<\/td>\n

\n

$ 8,000<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Equipo de cocina<\/span><\/p>\n<\/td>\n

\n

$ 60,000<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Publicidad (flyer, volantes, tarjetas de presentacion, etc.)<\/span><\/p>\n<\/td>\n

\n

$ 4,000<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Gastos (Luz, Agua, gas)<\/span><\/p>\n<\/td>\n

\n

$ 6,500<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

\u00a06. Ventas y Marketing:<\/em><\/span> Elabora t\u00e1cticas con estrategias para lograr que los clientes compren tus productos.<\/p>\n

Una buena estrategia es poner promociones de 2×1,<\/span> pero no acostumbres a tus clientes a que todos los d\u00edas estar\u00e1 la promoci\u00f3n, selecciona un d\u00eda a la semana, otro d\u00eda paquetes que incluyan bebidas y postres (Familiar), alg\u00fan otro d\u00eda con precios m\u00e1s bajos o ingredientes extras.<\/p>\n

*Realiza flyers,para distribuir en la colonia con descuento, promociones, precio,men\u00fa de productos<\/span><\/p>\n

*Crea una p\u00e1gina en internet, en donde te puedan localizar<\/span><\/p>\n

*Realiza publicaciones en las redes sociales para ganar participaci\u00f3n para que te conozca tu segmento de mercado, puedes hacerlos participantes en concursos para ganar una pizza.<\/span><\/p>\n

 <\/p>\n

\u00a1Piensa en c\u00f3mo te gustar\u00eda que te trataran como cliente!<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

*Establece ubicaci\u00f3n del negocio y establece rutas para repartir las pizzas<\/p>\n

\"ubicacion<\/p>\n

Ampl\u00eda la gama de productos<\/p>\n

*Alitas a la BBQ<\/p>\n

*Calzone<\/p>\n

*Submarino<\/p>\n

*Ensaladas<\/p>\n

* Pastas<\/p>\n

*Hamburguesas<\/p>\n

 <\/p>\n

\u00a1Piensa en tu idea de negocio y hazlo crecer !<\/span><\/strong><\/p>\n

 <\/p>\n

\u00a1\u00a1Nos vemos en nuestra siguiente publicaci\u00f3n!!<\/span><\/strong><\/p>\n

\u00a1Visitamos nuestro cat\u00e1logo\u00a0en linea!<\/a><\/span><\/h4>\n

\u00a1S\u00edguenos en facebook!<\/span><\/a><\/h4>\n

 <\/p>\n

Enlaces de inter\u00e9s<\/span><\/strong><\/p>\n

http:\/\/www.empresaeiniciativaemprendedora.com\/?Montar-una-Pizzeria<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Hola amigos, \u00bfComo est\u00e1n? 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