{"id":406,"date":"2014-10-23T16:09:19","date_gmt":"2014-10-23T16:09:19","guid":{"rendered":"http:\/\/servinox.com.mx\/blog\/?p=406"},"modified":"2017-11-10T14:39:08","modified_gmt":"2017-11-10T14:39:08","slug":"como-crear-tu-menu-en-10-pasos","status":"publish","type":"post","link":"https:\/\/servinox.com.mx\/blog\/como-crear-tu-menu-en-10-pasos\/","title":{"rendered":"como crear tu men\u00fa en 10 pasos"},"content":{"rendered":"

La secretaria de Turismo en la mayor\u00eda de los pa\u00edses imponen que por lo menos que haya un men\u00fa en todos en los establecimientos que vendan comida. Esto con el fin de llevar una administraci\u00f3n y apoyo para que tu negocio sea exitoso.<\/p>\n

Es muy importante aprovechar todas la herramientas de marketing para el beneficio de tu establecimiento e implementarlas. La carta de un restaurante es una pieza clave dentro de este giro, \u00a0si tu negocio a\u00fan no tiene una carta de men\u00fa, deber\u00edas empezar a crearla, pues puede que est\u00e9s perdiendo clientes.<\/p>\n

\"de138a96f5a692da7da1aae8839b5a2b\"<\/p>\n

Antes de comenzar a preparar la carta de men\u00fa debemos conocer 10 pasos para hacerla.<\/p>\n

1- Conocer el poder<\/span>,<\/b> que tiene la carta en el restaurante.<\/p>\n

2- Planificar<\/b><\/span>, a que tipo de clientes se dirigen y la calidad en sus productos. Debemos preguntarles a los clientes que platos son lo que prefieren, ese ser\u00e1 el punto principal y dar car\u00e1cter a tu restaurante.<\/p>\n

3- Mira a tu competencia<\/b><\/span>, puedes ver las antigua cartas de la competencia, realizar un feedback a clientes y colaboradores.<\/p>\n

4- Categor\u00edas<\/b><\/span>, que categor\u00edas se van a elegir. El orden en las categor\u00edas de los platos es fundamental.<\/p>\n

*primero colocar los desayunos (si los hay)<\/p>\n

*despu\u00e9s los alimentos que estimulan el apetito: como sopas, consom\u00e9s, cremas. etc.<\/p>\n

*Despu\u00e9s los platos ligeros, como arroz, pasta ensalada. etc.<\/p>\n

*No olvides agregar los platos fuertes, como la carne<\/p>\n

y al final los postres y bebidas.<\/p>\n

5- Dise\u00f1o de la carta<\/span>,<\/b> Determinar con que calidad ser\u00e1 la impresi\u00f3n. Despu\u00e9s de hacer el boceto del men\u00fa, elige colores que se adapten al tipo de restaurante, los colores oscuros dan un aspecto de seriedad y profesionalidad, los colores suaves y c\u00e1lidos, animaran a la gente a acercarse al restaurante, los colores vivos atraer\u00e1n a clientes m\u00e1s j\u00f3venes; todo depende del concepto de tu negocio.<\/p>\n

6-Control de costos<\/span>,<\/b> conocer cu\u00e1nto va a costar hacer cada plato.<\/p>\n

Prepara una lista de posibles platos, con sus ingredientes y el costo puedes clasificar los platos m\u00e1s vendidos, lo de complemento y los que van solos; en el men\u00fa debes aclarar si los platos incluyen el IVA .<\/p>\n

\u00a0<\/strong><\/strong>7- Fijar un precio<\/b><\/span>, determinar c\u00f3mo se va a calcular el precio de cada plato para su venta. Actualiza los precios m\u00ednimo cada 4 meses, para adaptar los precios y sus precios a la disponibilidad de comida de temporada. los platos que coloques en la parte derecha-arriba , seran los mas vistos, as\u00ed que debes de elegir cuales platos van a ir en ese lugar.<\/p>\n

8- An\u00e1lisis de men\u00fa<\/span>,<\/b> \u00a0que platillos van a estar en cada categor\u00eda<\/p>\n

9- Procesos de mejora<\/span>,<\/b> como mejorar la rentabilidad del lugar<\/p>\n

10- Estrategias<\/span>,<\/b> utiliza estrategias para atraer clientes.<\/p>\n

Para hacer el men\u00fa pide opiniones a los cocineros o alg\u00fan ingeniero de men\u00fas, puedes obtener muchas ideas y te ayudaran a aterrizar tus propias ideas, tambi\u00e9n muestrales el proyecto antes de terminarlo para que puedan ver los posibles fallos que pudiera tener, y que no se vean afectados como empresa.<\/p>\n

\"a966ec0cd9ec18dcbaa1bb2e7ffd397c\"\"67443cb6c3815da8fadef72c7796efed\"<\/p>\n

\u00a0<\/strong><\/strong><\/p>\n

Si los nombres de las comidas son muy largos, lo mejor es poner n\u00fameros para que sea m\u00e1s f\u00e1cil apuntar cuando los clientes levanten sus pedidos<\/p>\n

Para atraer m\u00e1s clientes agrega comida para veganos y vegetarianos<\/p>\n

\u00a0<\/strong><\/strong><\/p>\n

Fuente: Marketing Gastron\u00f3mico<\/p>\n

\u00a1Siguenos en facebook!<\/a><\/span><\/strong><\/h3>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

La secretaria de Turismo en la mayor\u00eda de los pa\u00edses imponen que por lo menos que haya un men\u00fa en todos en los establecimientos que … <\/p>\n","protected":false},"author":1,"featured_media":2304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultoria","latest_post"],"yoast_head":"\ncomo crear tu men\u00fa en 10 pasos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/servinox.com.mx\/blog\/como-crear-tu-menu-en-10-pasos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"como crear tu men\u00fa en 10 pasos\" \/>\n<meta property=\"og:description\" content=\"La secretaria de Turismo en la mayor\u00eda de los pa\u00edses imponen que por lo menos que haya un men\u00fa en todos en los establecimientos que …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/servinox.com.mx\/blog\/como-crear-tu-menu-en-10-pasos\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - 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